Blackburn with Darwen unveils exciting Christmas campaign in bid to boost its towns and local businesses

Published 28th Nov 2023

This festive season, Blackburn with Darwen is set to sparkle with a brand-new Christmas campaign aimed at supporting and promoting local businesses.

Led by Blackburn with Darwen Council and developed with funding from the Government’s Levelling-Up programme, the ‘Discover Christmas’ campaign promotes the festive magic of the borough’s two town centres – encouraging residents and visitors to enjoy all there is to offer while supporting the local economy.

As part of the campaign, a dedicated Christmas section of the new Blackburn with Darwen place promotion website – – has just launched.

This new online hub is designed to be a one-stop-shop for all things Christmas in the borough, offering a full guide to what’s on where with inspiration for making a day and night of it with guides to festive family fun, shopping for the perfect gifts, date nights, nights out and more.

Adverts promoting the campaign will feature in bus stops right across the borough and on the town centre digital screens alongside a comprehensive digital presence, with new social media accounts for @DiscoverBwD launching on Facebook and digital advertising right across the region.

Councillor Quesir Mahmood, Deputy Leader of Blackburn with Darwen Council and Executive Member for Growth and Development, said: “Christmas is always the perfect time to showcase all that Blackburn with Darwen has to offer.

“From our popular panto at King George’s Hall to skating at Planet Ice, the latest movies at REEL Cinema, shopping in our town centres, fabulous food, nights out and so much more. Plus lots of free events across our town centres too.

“We want our residents and visitors too to see just how much we have to enjoy here in our town centres – including the brand new winter wonderland Firepit Tipis in Cathedral Square, new bars and new restaurants – there is so much going on right now and so much to celebrate.

“We’d love Blackburn with Darwen to be your first choice for a festive day and night out – save your money on travelling to the big cities and support our local businesses while discovering Christmas right here in our towns.

“And, we’ve made it easy too with the new website boasting a full guide to what’s on – please do take a look.”

The images used throughout the campaign feature residents from across Blackburn with Darwen enjoying everything from mulled wine at Darwen Market’s Deli Carlo to Christmas cocktails at the super popular Loom and Shuttle plus the fabulous food at Blackburn’s new Saffron Street restaurant.

Local businesses are encouraged to take advantage of this initiative by submitting details of their Christmas events, promotions, and offerings to be featured on the website. The campaign hopes to create a positive impact by driving more people into the town centres while fostering Blackburn with Darwen’s strong sense of community spirit.

For more information about the Christmas campaign and to explore the festive offerings in Blackburn and Darwen, visit

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